This is an in-progress project. But I would love to hear your thoughts and feedback. Please reach out to email@example.com, many thanks!
iCarrot is the new way of storing important moments with you and your friends using both AR and LBS technology.
How does it work?
Send a message to your friend. The only way your friend can read the message is to come to the exact location you sent it.
What is a Carrot?
The message container is a Carrot. There are different carrots you can choose to put your message.
Public Carrot is a huge carrot where everyone can see and put their message.
Love Carrot is specially for lovers with special opening effects.
Travel Carrot is a carrot that can be used many times and keep the records of every message.
How can I find a carrot?
After receiving a carrot, you can use the map hint, radar and AR mode to find the carrot. It is just like a treasure hunt!
How do I open the carrot?
After finding the carrot, you will pull the carrot out of ground and read the message inside. While reading/watching, you can switch between AR mode and Pre-record mode to read the message through a live camera.
Collaborating with content creators, our editor will create contents and narratives based on certain cities. It is a great way to read stories in the city and discover unfound treasure.
The idea is originally from a school project when I was back at Sun Yat-Sen University in 2013. The team also includes Zhe Chen, Shiyu (Jad) Chen, and Qinxin Qi. They contributed a lot of interesting ideas in all aspects of this project. Witnessing the growth of AR tech and the change of social media, I restarted this project at the end of 2018 and try to explore the possibility of making this idea come true.
Please see my old documentation here.
After studying the users of Instagram, Snapchat and Pokemon Go, I narrowed down my target users to 15-35 year-old, who are open to new tech, love to travel, enjoy discovering new places and scavenger hunt.
03 Main flowchart
iCarrot is introducing a new method of communicating and I can see that users will enjoy the fun by creating their own rules. To keep it simple and clear, I mapped out the flow of the fundamental functions - send messages and receive messages.
After mapping out the flow, I sketched the wireframe on paper and at the same time, brainstormed possible functions to make this fun and “not a one-time thing“. Here is the full wireframe after several user testings. The main iterations and challenging are the navigation method (tab bar or a hamburger menu), the difference between the personal carrot and the public carrot, the media users can contain (text, image, video..), and how we could encourage people to explore while they are waiting response from others.